How does it work, and how long does it take?

• The call. Half an hour on what you want to show and to whom, and what interaction goes in.
• The visit. Usually we first come and look at the location in person. Then you hear what it costs. If everything is already clear, you sometimes hear it in the call.
• The shooting day. Scheduled at a moment when the building is empty or quiet, usually before opening hours or after: it goes faster, and nobody ends up in view unintentionally. The four weeks start on this day.
• The build. The panoramas are retouched, linked together and fitted with the interaction you have chosen. This is where most of the time goes, and you do not have to do anything for it.
• The delivery. You see the tour before it goes live and give feedback on it once. Then it goes online and you receive the link for your site, Google and your email signature.

• Materials from your side. If logos, texts, videos or a floor plan have to go into the tour, the build waits for them. It is also the easiest one to prevent: gather that material in the week of the call.
• Drone footage. The weather has to cooperate and there are rules about where and when you may fly. For a building in a built-up area that can shift things by a few days.
• Multiple languages. Every extra language means translating and checking, and the checking usually takes more time than the translating.
• A location that cannot be emptied. Shooting around people is possible, but then the shooting day takes longer and retouching gets added.

Materials from your side are by far the most common reason a tour goes live later than planned.

• Make sure the location is ready on the shooting day. Tidied up, lights on, screens off or logged out, and personal belongings out of the way. That saves hours of retouching and therefore days of lead time.
• Appoint one person to collect the feedback. A tour that passes through four departments does not come back with one round of feedback, but with four rounds in succession.
• And start small if you have a large building. A first tour of the most important rooms is online sooner, and expanding can happen later within the same tour.

The quoted lead times in this trade vary enormously, from a few working days to more than six weeks. That difference rarely says anything about speed and almost always something about what is included in the process. Two working days is realistic for a bare tour of a few viewpoints without interaction. Six weeks belongs to a large building with a lot of content.

If you compare lead times, compare where the clock starts running. With us it starts on the shooting day, and within four weeks after that the tour is live.